Introduction
Jing Brand Co., Ltd. was founded in 1953, and located at Daye, Hubei Province, China. After more than 60 years of steady development,Jing Brand has become a healthy food-specialized company. As China's top leader in health-care liqueur & spirits industry, Jing Brand has developed its renowned flagship product "JING Liqueur" and many lines of other products. Jing Brand owned a 56-acre “Health Liqueur & Spirits Industrial Park”, a 149-acre“Liquor Base Ecological Parks”, and a 176-acre “Health Food Industrial Park”. The production capacity of health liqueur & spirits has reached 180 million liters per year. In 2015, Jing Brand has achieved over $1.30 billion sales revenue. Over 800 million bottles of 125mL-sized “JING Liqueur”were sold every year.
Jing Brand began its international business in 2000. After fifteen years of development, “JING Liqueur” has been exported to Hong Kong, Macau, Southeast Asia, Europe, North America, Africa etc,and gained high speed growth every year. Our products have been well enjoyed by consumers all over the world.
DEVELOPMENT HISTORY
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1953-1987
October 1953, Jing Brand was founded.
July 1957, Jing Brand built a new factory in Dong Yue temple district of Daye City.
July 1987, a new factory was built and put into operation in Qi Li Jie village, Luo Qiao town of DaYe City. -
1988-1997
October 1989, “Chinese Jing Liqueur” was launched.
1993, The first TV advertisement, “Even though Jing Liqueur is incredibly amazing, please don’t overtake its beauty”,was broadcasted in CCTV (China Central Television). So far the most renowned advertisement is still in use.
In 1997, “Chinese Jing Liqueur” with 125ml size was launched and gained rapid growth in the market.
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1998-2002
June 1998, Jing Brand changed from state-owned enterprise to a private company.
March 2001, The company name was changed to Jing Brand Co.,Ltd.
April 19, 2001, the first-stage of the ecological factory for liquor brewing with an annual production of 5500 tons was built and put into operation. -
2003-2007
November 2004, the first-stage of the health liqueur industrial park with an annual production of 20000 tons was built and put into operation.
December 5, 2004, the second-stage of the ecological factory for liquor brewing with an annual production of 4500 tons was built and put into operation.
July 2005, The liqueur processing factories were approved for GMP certification.
September 2005, “The fingerprint assurance technology for Chinese Jing liqueur”was verified to be the world-lead techniques by reputable experts.
February 24, 2007, the third-stage of the ecological factory for liquor brewing with an annual production of 15000 tons was built and put into operation.
October 2007, the second-stage of the health liqueur industrial park was built and put into operation. The total capability of Jing Liqueur production exceeded 80,000 tons per year, which is the largest liqueur manufacturing production in China. -
2008-2016
September 2008, Jing Brand Analytical Center gained CNAS certification by China National Accreditation Service for Conformity Assessment.
September 2009, the most advanced biological extraction workshop was built and acceptance-checked by the experts team from TCM modernization and industrialization of the Ministry of Science and Technology.
July 2015, Safety tests for the products of Jing Liqueur and Maopu Buckwheat Liquor were finished in Charles River Laboratories (USA). This is the first time to be conducted with a severe safety test for alcoholic products in the world renowned laboratory.
Herb Planting
Authentic Herbs Planting And Selection
Since 1992, Jing Brand started to build direct herbal supply planting bases. Jing Brand has 14 herbs planting bases, a total of 1400-acre standardized planting bases. A principle of “herbs planted without right place, harvested without right time will not be accepted”were insisted to ensure a green, safe and authentic raw materials.
Herb Extraction
Jing Brand has established a research platform for TCM extraction,including hot extraction, separation, concentration, purification etc.Jing Brand developed digital extraction technology to extract functional components from herbs.Near-infrared online detection techniques and Process Analytical Technology (PAT) were applied for quality control.
Brewing
Jing Brand spent five years to change the thousand–year traditional but high-labored brewing process to the modern process which integrated mechanical,automatic,informatic,and intellectual techniques, with a total cost of 16 millons US Dollars. The new techniques provided a much higher quality than the traditional process.
Research & Developmen
Jing Brand R & D Center takes possession of complete Analytical Laboratory and international level instruments and equipments.In September 2008, Jing Brand Analytical Center gained CNAS certification by China National Accreditation Service for Conformity Assessment.